The exercise for this project was to create a logo and pattern using typography. With type manipulation in Adobe Illustrator, I used the letters S, R, and W, to create a logomark. I then tested it with a variety of fonts and layouts for the wordmark version. For the candy bar itself, I wanted to use pastel colors and swirls to create a whimsical aesthetic that would match with the chocolate's sweet rather than rich or bitter flavor profile .
The brand guide consists of the primary logo, color variations for each flavor of candy bar (raspberry, mint, & caramel), and the brand's fonts.